How effective is the combination of your main product and ancillary texts?

I believe that we have followed the conventions of the electro-pop genre well and was able to easily tie in our product with our ancillary texts as a result. There is also a clear connection between both products because there is a specific house style. 

By combining Raina's personality as an artist, how the audience sees her in the music video  with the ancillary texts, you can see that I tried to achieve that by selecting certain fonts, images and effects by still making it conventional to the electro-pop genre. I also aimed to appeal to our target audience, which is teenagers, in the same way that the music video does. I looked at a variety of different artists albums such as Lorde's, Charlie XCX's and other indie, alternative artist's album - that way I can make sure what is trendy to the target audience. I found that each album has its own aesthetic but also represents the artist in a memorable way. From this, I chose to make the beret Raina's trademark as it represents her and her culture alongside the neon lights; this way people have something to remember her by.

Both the media product and ancillary texts match well and is effective because it doesn't stray away from conventions but it also has its own colour at the same time. Considering the feedback given from our classmates, who all fit within the target audience range, ultimately it was successful. The main points that was given was that both the music video and ancillary texts are highly appealing visually and the entire thing flows well together. It was an advantage for us as a group because we ourselves fit into the target audience therefore we knew together what we wanted and how it should look.