Thursday 29 June 2017

The history of music video

The invention of film and cinema brought about the possibility of combining music and moving images. 

Advances in techonolgy have turned the music video into what it is today but you might be surprised at where it came from. 

In the early years surprisingly, music videos have been around since the 1920s. Many jazz musicians of the time, such as Bessie Smith, made short films to accompany popular songs. 
Here is an example of one of her most famous pieces:



Bob Dylan 

1965: Bob Dylan films Subterranean Homesick Blues as a segment for D.A Pennebaker's film, 'Don't Look Back.' - widely credited as one of the first modern music videos. 




Pop Music TV Shows 

1970: The record industry discovers TV-shows as a great opportunity to promote their artists. 

They focus on producing short 'promos' early music videos which started to replace the live performance of the artists on the TV-stage. 

Bohemian Rhapsody 

1975: Bohemian Rhapsody, a groundbreaking video released by Queen, marked of the beginning of the video era and sets the language for modern music video. The video is considered one of the first to use advanced visual effects. 


Monday 19 June 2017

Storyboard for music video


The group for this practice consisted of Maddie H, Maddie B, Harry Lj, and Kaan.

From this exercise, I have learnt how to film whilst controlling lighting as much as possible, how to transform an classroom using objects that are available around us, and editing to match the beat of the music and the band's singing. 

Specification


Briefs

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
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  • a website homepage for the band;
  • a digipak for the album’s release;
  • a magazine advertisement for the digipak. 

How effective is the combination of your main product and ancillary texts?

I believe that we have followed the conventions of the electro-pop genre well and was able to easily tie in our product with our ancillary t...