Final music video

First draft music video

What have you learnt from your audience feedback?

Final poster and digipak

This is the final version of my poster and overall, I think that I have successfully portrayed the edgy and modern look that our artist gives. 

Although it is a simple design, I wanted to think about it from a consumer's point of view. Something eye-catching colour wise yet promoting the essential information that they would need to know. I used the same photos and colours which I had used for the digipak to give it a clear house style. 












This is my final digipak as well. As I said before about my poster, I aimed for my digipak to stand out in its own way so I stuck to dark images and neon signs to give it contrast. 

Discs

There wasn't much to correct for the discs apart from rotating it to make it upside down but overall it was quite easy to do as it just required some cutting and putting it on top of the purple smoke photo. To match everything else in the digipak, I used a plain location shot from God's Own Junkyard as opposed to a photo of the artist. 

 

Cover and tracklist

For the cover I wanted it to look more mysterious and direct - to achieve this I used a photo where the artist is making eye contact with the camera. I experimented around with the positioning of the album name but as a result, I put it at the top because it looked the least stuffy there.

I also made the album name have an overall neon look to put the focus on the title rather than the actual image but also I wanted it to fit the background. The name of the album is 'Jeunesse' which means youth in French. 



For the tracklist, I wanted it to fit the music video's narrative so the entire product can fit well together and that's why I chose a picture of a train as you see in the music video that Raina is travelling. I chose songs that fits the artist's lifestyle as well as her image. The font chosen is inspired by graffiti to give it a rebellious feel to it.

1. Amour
2. Midnight
3. Love Haze
4. Neon Riot
5. Disparate Youth
6. Lost Train
7. Espresso
8. Running Late
9. Wonderland
10. Purple Smoke

Overlay

I started off by using a digipak template as a guide and individually added each square in and working on every one at a time.

The first box that I started working on experimentally was the one below. I was already familiar with the effect called 'overlay' so I used that to on top of a normal photo that was unfiltered. I ended up liking the result therefore I made that part of the theme for my digipak - It gives it an edgy, abstract look to it and fits well with the aesthetic. I got the neon image that says 'It was all a dream' from google images when I searched neon signs. 

 

This is another example of the overlay effect.