When choosing our potential fonts for our artist's logo, we was looking for something bold and unconventional to fit with our artist's image and the song of choice.
We ended up with the name Raina because when considering our artist's background and her strong attitude towards life, Raina was the most suitable. (Raina translates to Queen in French.)
Here is a mind map of our original ideas for the music video and mainly thinking about the mise-en-scene for it since our music video heavily focuses on visual.
At the top right corner, you can also see our other choices of names, however Raina stuck out to us as the most unique name.
We tested the five fonts on our mood board to see how it would look:
We decorated/cut the fonts which we thought would be most suitable for the mood board and decided what our final font will be through that selection:
The font below was chosen as our final idea because the thin, yet alternative style fit the theme of our mood board. Despite how the left font looks neater, it doesn't mesh with our artist's image:
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