Album art work

(From left to right)
 Santigold - 99¢
AlunaGeorge - I Remember
Goldfrapp - Silver Eye
Annie - Anniemal
Sia - 1000 Forms of Fear
Lorde - Melodrama

For inspiration, I looked at a few album covers under the genre Electro-pop to get an overall idea on what is conventional and what is not. All of the album cover examples above feature the artist and uses them as the main image however it is done abstractly. The artist is either embedded within the album art like Lorde - Melodrama, or iconography is used such as Sia - 1000 Forms of Fear. The album artwork is often bold or monochrome for a more dramatic and eye-catching aesthetic. In my opinion, it is because since Electro-pop is aimed towards the youth, they're most likely to look for album artwork that is pleasing to look at; to put for display. 

Sia - 1000 Forms of Fear album is a monochromatic photograph which puts the focus on the wig by emphasising the light reflected on it. The figure of the artist is subtle as you don't actually see Sia's face however, we know that it is her album because of her iconic wig. The title of the album and name of the artist is positioned at the bottom of the cover which connotes the importance of Sia's name and the title. It also looks like the title is scratched on and this links to the album's theme of 'fear'. 

Production call sheet

In this production call sheet, we've decided what we need and will refer back to this every time we film as we've listed the essentials for the music video. Within the group, we have allocated certain roles to each other:

Director/cinematographer - Maddie
Cinematographer - Fiona
Mise-en-scene - Kelly
Editor - Niamh

Edit: Due to time complications/clashes, we've decided to use myself to act as the artist because this makes it easier whenever we want to film and it's more reliable. 

Test clips/Behind the scenes

To record the test shots, which we used to practice editing on, I played the role of the artist temporarily.

The Iconograpghy of the Album Cover

Some interesting points that I found from the article 'The Iconography of the Album Cover' are:


- The artist can use inspiration from things that they find interesting like books, films etc. It doesn't have to be music-related.


This was interesting to me because the fact that the artist's inspiration doesn't have to be music-related is unusual since the album art could almost be anything and almost doesn't have a limit to what the product could end up being.


- 'I tend not to think of designs in terms of genre.' Quote from an interview in the article with Julien House.


I believed that album art was restricted creatively depending on the genre and that is why this quote intrigued me and typically you would expect a certain design or colour scheme. For example, for a rock band's album art, we would expect to see the use of a medieval-horror font, the main colour is black and occult based imagery to give it a heavy, mysterious feel.


- The album cover can be self-referential.


This point wasn't new to me however, the phrase 'self-referential' was what stood out to me. This is because people would usually see it as copying when we see an album that looks awfully similar to another artist's album cover as well.

Outfit ideas

These are three different outfits to give an idea of what kind of look we want our artist to have. Considering lighting and the fact that we use a coloured filter in parts of the music video, we thought that pattern will stand out better. 

However for the 'change' part, the idea is to change the outfit. 

Update on logo

Looking back on our logo, we became unsure about it therefore we created a poll which 10 candidates took part in. They were all within a similar age range to our target audience's which is 17-18.

When we counted in the results, the most popular font was Manbow and cause of this result, we ended up changing the logo. It suits the genre still and we plan to use introduce the logo at the beginning of our music video - whilst matching the beat of the song. This logo will also be seen on further work to do with our artist such as the digipak. 

Moodboard for Raina's outfits

For our artists' outfits, I created a mood board which consists of modern trends with a mix of retro and vintage pieces to emphasise her interest in vintage clothes. Her clothes should be nothing extravagent but then never plain. Within these outfits a beret will be the key feature to represent Raina's French side; this will also act as her trademark. Her wardrobe's colour palette involves cool-tones and dark colours so that it makes her makeup stand out better and showcase her creativity. The cool-tones and dark colours will match well with the season we're filming as well.

Essentially, props isn't going to play a huge role in the music video because for this particular genre (Electro-pop), the only props that are involved are interactive props so things that they will naturally come across and use then on set. For example, food or drinks, doors, etc; this is because the main focus is on the visuals of the music video.